I think that in a time of increasing importance of electronic storage and privacy concerns, the desire for personal network attached storage (NAS) services exist. A NAS is a way of storing information on one's personal home network. If set-up and software were open and easily available than in the face of ever increasing privacy and security concerns would make such a product desirable. Currently you can purchase a NAS but the bar for set-up is still relatively high for a tech illiterate individual. Making a “plug-n-play” bundle of hardware and software I hope to fill a gap in people's storage needs.
Prototypical customer #1
My grandmother
Are you worried about the security of your data?
No, why?
Are you a tech person?
No, I use you to make sure everything works.
What do you use to store data?
I have a old desktop computer that I just store my important things on.
What would be the perfect storage scenario for you?
I could look at all my pictures from my phone.
Prototypical customer #2
My little brother
Are you a tech person?
No, I can't do much without asking for help.
What do you use to store data?
Flash drives
Do you trust this method?
Yeah? Why wouldn't I?
What would be the perfect storage scenario for you?
I don't know, a 128 GB flash drive.
Prototypical customer #3
My mom
Are you a tech person?
No, but I get by with what I need to use.
What do you use to store data?
I keep a hard drive with all my data saved on it. It's getting a few years old now.
Do you trust this method?
No the hard drive could stop and all of the data could be lost.
What would be the perfect storage scenario for you?
I'm not sure, probably an iCloud for everything.
Reflection
Everyone has a method they use to store their data, even if they are all vastly different. Additionally, they state that security is important to them but they don't seem to want to make the changes to a better solution. The convenience and inexperience they currently have seem to be the most they are willing to look into. This varies from individual to individual but on the whole it seems to be a general lack of concern that keeps them stagnant.
Summary
I don't think my idea has the legs to survive. People don't care enough about security to make the changes from what they are doing now. Unfortunately privacy is something people say they are concerned about but convenience takes precedence. Current solutions provided by large tech companies are more likely to gain traction than a small business looking to place the responsibility of security on an individual. Not everyone can or cares to learn what it takes to maintain their data. Hopefully Amazon, Apple, and Google do as they say and put the security of an individual over the profitability of selling said data, hopefully.